I’m a passionate travel content creator and lifestyle and destination photographer based in Italy but working globally with an eye on fashion.

I specialize in producing high-impact user-generated content for a diverse range of clients, mostly for luxury hotels and tourism boards.
I craft stunning visual storytelling that captivates audiences and inspires travel.

My work combine cinematic photography with authentic documentary-style narratives, tailored to elevate your destination or brand. Whether you're a luxury hotel looking to enhance your online presence or a tourism board aiming to attract travelers, I provide customized photo and video content that drives engagement and conversions. Let's create unforgettable stories that inspire wanderlust and turn views into bookings. Beyond hotels, my portfolio extends to other genres of photography, reflecting my versatility and creative vision.

TESTIMONIALS

“Working with Alessandra was incredibly enjoyable. She's highly cooperative, collaborates harmoniously with others, respects diverse opinions and cultures, and we sincerely appreciate her staying with us and delivering such beautiful coverage—it was absolutely stunning.” ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀

Sharif Hayek
General Manager | Fairmont Amman
“Alessandra is one of the few content creators who truly delivers on her promises. The coverage was outstanding, the image quality was impeccable, and the deliverables were spot on. On behalf of our marketing team, I’d like to extend our sincere thanks to Alessandra for this fantastic collaboration opportunity.”

Dana Abu Zahra
Marketing Manager | Hilton Dead Sea Resort&Spa

THE SERVICES I PROVIDE

Capture the essence of your destination or brand with stunning, high-quality photography.

I specialize in creating visually striking, compelling images that tell your story and highlight your unique appeal in order to build/maintain/elevate your brand identity through your main channels.

This process will start after a first consulting about the goals you want to achieve and the study of a tailored visual strategy based on your brand consistency.
Since TikTok has changed the social diktats, short videos showed up on Instagram as well, and they are now the best way ever to attract new audience and clients and to grow fast on the platform accordingly with the new algorithm.
–Let’s make it reel!
From cinematic reels to captivating highlights, I craft visually compelling videos that inspire and drive interaction, bringing your vision to life through contents that drives sales, builds community and increases engagement.
Empower your brand with authentic and relatable user-generated content. I create bespoke UGC that resonates with your audience, showcasing real experiences and driving trust, engagement, and conversions.
Optimize your brand’s visual strategy with personalized consulting.

I provide expert insights on content creation, social media trends, and storytelling techniques to help you stand out in a competitive market and get the most from your business.
Elevate your creative projects with expert art direction. From concept development to execution, I oversee and guide the creative process to ensure a cohesive, visually stunning result that aligns perfectly with your brand identity.
Build meaningful partnerships that amplify your brand's reach and impact.

I create tailored campaigns that showcase your offerings authentically and inspire action. From sponsored content to strategic collaborations, I help you connect with your target audience and achieve measurable results.

WHY UGC?

BRANDS

92% of customers are looking for reviews and suggestions from existing customers.

87% of brands are using UGC to share authentic content with their customers.

72% of brands believe UGC builds brand trust, which results in a good connection with their customers.

CLIENTS

60% of consumers believe what existing customers said about the brand (more than flashy ads and promotional emails).

64% of consumers seek reviews about products or hotels before making a checkout or booking

50% of consumers want brands to tell them the type of content customers should share on social media.

GO STRAIGHT TO THE SECTION YOU’RE INTERESTED IN

HOTELS

DESTINATIONS

COMMERCIAL

I INTENTIONALLY BEGIN BY SHOWCASING MY HOTEL PHOTOGRAPHY, AS IT IS THE CORE OF MY BUSINESS.

Through my work, I focus on creating visually compelling content that seamlessly aligns with a hotel’s unique identity, including its color palette (e.g below). This approach ensures a cohesive visual storytelling across all platforms, from booking sites to social media, helping brands maintain a consistent and engaging presence.

While hotel photography is central to my portfolio, I’ve kept it closely tied to the destination photography section, as the surrounding context often plays a significant role in a hotel's narrative. By highlighting the unique charm of each location, I add depth and authenticity to the storytelling experience.

I help businesses in the process of rebranding, offering creative solutions to elevate a hotel's social media presence and bring it closer to its true potential.